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Why SXSW is the largest Music Festival, here’s the scoop

Each year the SXSW Music Festival hosts a comprehensive mix of brand new, up-and-coming, international, and legendary artists performing in bars, clubs, parks, churches, hotels, and just about everywhere else you can imagine around Austin, Texas. Not limited in genre or region, audiences can enjoy a vast variety of musical styles at SXSW. At the 2016 edition, over 67 countries were represented amongst the 2,200-plus official performers. Record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more curate showcases with brand new,…

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